About the magazine
We chase aura.
wxrldaura is a magazine for people who notice things. It started on Instagram, and this is where its longer stories live.
What we believe
A magazine for the details.
Aura is the word we use for things that carry a charge: a look, a room, a song, a street at the right hour. You cannot fake it and you cannot schedule it, but once you start noticing it, you see it everywhere.
We began by collecting those moments on Instagram. This site gives them room to breathe, with longer reads, bigger pictures and the context a caption cannot hold.
Specific over trending
We would rather tell you about one perfect corner café than the ten places everyone is posting this week.
Personal over polished
Real rooms, real outfits, real people. The details that could only belong to someone.
Slow over loud
Our Instagram moves fast. This is the place where a story gets time, space and bigger pictures.
The sections
What we cover
- 01CultureThe ideas, scenes and small rituals shaping how we live now.
- 02StyleWhat people are wearing, and what it says about them.
- 03MusicSounds, scenes and the people making them in unlikely places.
- 04ArtImages, artists and the many ways we look at things.
- 05TravelCities, corners and the journeys worth slowing down for.
Work with us
Pitch a story, or just say hi.
Writers, photographers, stylists, musicians and anyone with a story worth telling: this form lands straight in our inbox.
- Story ideas with a clear angle and a sense of place
- Photo series, styling work and visual essays
- Brand and creative collaborations that fit the magazine
On the grid
Catch the stories before they land here.
First looks, daily finds and the moments too quick for a long read. It all starts on our Instagram.
Follow @wxrldauraon Instagram (opens in a new tab)